YouTube empezó a desarrollarse como negocio de gran escala sin que exista, hasta el día de hoy, una legislación específica que regule el tipo de actividad que desarrolla en Internet, teniendo en cuenta que opera dentro del mercado de la información y especialmente en contenidos audiovisuales. La ley bajo la cual puede contemplarse su accionar es la que contempla la protección de los derechos de autor.
El trabajo pretende elaborar un diagnóstico sobre el caso YouTube, analizando las acciones implementadas por la empresa para posicionarse como líder del mercado de video compartido en Internet. Para ello, se realiza una breve descripción del funcionamiento del sitio y de la compañía, como así también de sus principales competidores.
Yanina Duarte, María Inés Lasivita y Paulo Rubiano estudiaron Ciencias de la Comunicación en la Universidad de Buenos Aires. Durante el segundo semestre de 2007, realizaron este informe en el marco de la materia Legislación Comparada de la orientación Políticas y Planificación de la Comunicación.
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